CHALLENGE

COMMUNICATIONS STRATEGY


Because civic learning policies and accountability mandates have a better chance of being enacted if legislators and policy makers are supported by public opinion and constituents demanding change, we seek to lead a public awareness campaign to garner support for civic learning as a solution to the challenges facing our democracy today.

The National Challenge will constitute a call for action to our nation to invest in graduating prepared and engaged citizens. We will use the results from our systems analysis to frame the National Challenge.

The goal of the National Challenge will be to influence public opinion. However, if done well, it will also result in new networks of support for the field. The National Challenge is a major undertaking that will need dedicated resources and bi-partisan institutional support.

The National Challenge will be led by a powerful group of high visibility supporters and an active coalition of civic learning stakeholders who will leverage bi-partisan messaging to support systems change.